Hello, hello, hello!
I’m Caro (kAH-roh) Martinez, a multidisciplinary designer and Communication Design graduate from Texas State University. I've previously worked as a designer at Landor & Fitch's Chicago office and currently work at Target as a designer for Target Creative’s Brand Design Lab.
Growing up creating art, loving, listening to and playing music, it was no doubt that as soon as I discovered the world of design, I would instantly fall in love with its endless possibilities to create.
I enjoy creating work that has a personality of its own and being able to take the user on a memorable visual journey. Making an idea tangible to the user and allowing them to have a positive experience and feel something while interacting with that idea is my design goal. I’m a firm believer that with strong typography, any project can be a good one.
Some of the work I’ve created throughout the years that can be found in stores are: Modelo Ranch Water (Landor & Fitch, branding), Favorite Day Seasonal Collection: Holiday, Halloween, Spring, Summer, Valentines (Target, branding), Dia de Muertos Collection Designed with Flavia Z Drago 2022 (Target, branding), Mondo Llama Products (Target, art direction & illustration), Sun Squad Winter Collection (Target, branding).