Our Lady of Wisdom

Brand + Identity
Art Direction

Logolounge Book 12 Published Trademark National Spotlight

Collaborative Spring 2020 rebranding project with Carina Umana for Our Lady of Wisdom University Parish at Texas State University in San Marcos, Texas. Action of rebrand TBD.

brand colors are the Texas State golden color symbolizing wisdom and white symbolizing hope. The brand feel is peaceful, clean and graceful—nothing too flashy. The linear work is displayed throughout subtly, letting the typograhy do the work.

Since it is a University Parish, we decided to incorporate a book like in the original logo (view process work). We were also requested to create a logo for the original name of the parish, St. Jude, to use as a complementary logo.

Our Lady of Wisdom Logo, Stationery, Paper Forms, Prayer Cards, Indoor Identification Wayfinding, Pendants, Website, Employee Uniform, Holy Water: Caro Martinez

Saint Jude Logo, Bulletin, Graduation Stoles, Prayer Cards, Outdoor Informational Wayfinding, Social Media, Bookmark, Photography Editing:
Carina Umana